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Everyone In the World is a Marketer so be the best is a mantra we can use to help us find the way for us to be our best. Priscilla Palmer has written this post on what that means and how you can change the way you feel by using anchors. [Read more →]
Tags: anchors · marketer · priscilla palmer21 Comments
Being the best you can be for success is what we will explore this week. Do you remember a time when you needed to be your best? A time when it was important you were in the right frame of mind to make things happen? A day when everything else had gone wrong and you did not know how you were going to get through?
Now we have taken 12 More Steps Towards Brilliance In Marketing along the way with NLP. The journey has taken us along a number of different roads and now we can see the way the techniques start to fit together. This is a review of the work we have done with a number of leading NLP masters and marketing gurus as we make our way towards brilliance in our campaigns. [Read more →]
Tags: brilliance · marketing · nlp · Review1 Comment
Old Tricks For New Dogs Makes NLP Copywriting Real is my take on this guest post by Jon McCulloch. He takes apart the hype and promises of the copywriting gurus and gives us an honest and open appraisal of the use and usefulness of NLP in writing copy.
Read this carefully, enjoy the witty comments and anecdotes and take a step forward in your understanding of what NLP really means. [Read more →]
Tags: copywiter · Copywriting · jon mcculloch · nlp11 Comments
The art of changing meaning to make more sales is what NLP reframing can do for your marketing. When you reframe an experience, or desire for a product you can make your feelings more positive and productive. Helping a client find a better frame will make him or her feel much better about doing what you recommend. Used in a sales context this can mean the difference between being turned away and making a sale. [Read more →]
Tags: nlp · presuppositions · reframe · reframing1 Comment
Medici Magic In Making Intersections And Opportunities. Frans Johansson has written a book The Medici Effect which talks about the way different fields, disciplines and cultures can collaborate in producing limitless numbers of extraordinary ideas. For a businessman this can mean a new product, service, way of working, selling, marketing. It can be the way to solve problems, find new solutions and take on new challenges.
The Medici’s were a banking family that lived in Florence and funded creative people over a range of skills and disciplines. Because of their influence sculptors, scientists, poets, philosophers, financiers, painters, and architects came to Florence to work together. They learned from each other, breaking down barriers and forging a new world, based on ideas that became the Renaissance between the 14th and 17th centuries. [Read more →]
Tags: Frans Johansson · intersection · intersections · medici effect3 Comments
This week we are looking at 6 simple ways viral marketing can work wonders for you. I have used a post by Ralph Wilson to spell out the details of how to do it. Using these principles you can put together a marketing campaign, using all you have learned from NLP copywriting, to make a great success. [Read more →]
Tags: Copywriting · marketing · nlp · viral marketing8 Comments
In this extract from his blog Ari Galper Gets Hit With Bait & Switch. If you do not know what this means please read on. You will remember when Ari told us how to Unlock the Game of Selling and showed us how it can be a creative and non-frightening experience. In our world of highly trained aggressive sales people his message is clean and clear.
Tags: ari galper · bait & switch · bait and switch · sales · selling2 Comments
Harlan Kilstein says NLP is dead is the surprising outcome in this interview where he talks about about how he works and lives his life. He makes some surprising and challenging comments about the direction of NLP in the 21st century, so make sure you listen to the audio file.
Many thanks Harlan for agreeing to be with me today. Harlan Kilstein has been working in NLP copywriting for more than 30 years and is acknowledged as a world expert in this powerful field. Dr. Kilstein’s ads, direct mail letters, web-sites, and radio ads have made millions of dollars for his clients. People call from all over the world just to get him to write ads for them. People routinely pay thousands of dollars for Harlan to create their ads. [Read more →]
Tags: Copywriting · Harlan Kilstein · nlp1 Comment
Moving towards vales that will market more product is part of how Rintu weaves his magic in today’s guest contribution. The NLP Company was founded in 2006 in Glasgow Scotland by Rintu Basu, a leading authority on NLP and Hypnosis, to deliver results focused, pragmatic, training and coaching solutions.
Using NLP to Build Rapport with Your Market
This article looks at some fairly well known NLP techniques such as building rapport, using values and applies these ideas to some areas of marketing. [Read more →]
Tags: leading · marketing · nlp · Rapport · training · values3 Comments
