Your 6 logical levels towards making NLP a winner in marketing are ways that can help you understand change from an individual, social or organisation point of view. They are used in modelling to help find out, from the person you are trying to model , how they think.
When Alastair Kidd, my coach and NLP Master Practitioner started to talk about modelling we knew it would be a valuable technique to use in marketing. I could see that a good way to succeed is to find out what makes a successful person succeed, in how they think and act. These levels are different ways to evaluate the thought processes of the person being modelled.
I did my interview with Yaro Starak and have been very happy with the feedback I received from comments on the blog. It sounds like I did a reasonable job in talking with him and finding out a small part of what makes him tick. Alastair suggested I may do something similar with him so we thought about a subject that would be useful and maybe even entertaining. Alastair’s first suggestion was that he was very well organised, which is something I am not. His second suggestion was that we talk about one of his passions that is keeping and rearing rare breed chickens. After a couple of days thinking that over I decided that maybe the most useful topic would be to model Alastair on his coaching and NLP business. If you would like me to do the organisation or chickens modelling, please let me know.
NLP LOGICAL LEVELS
1. Spirituality/Purpose
This can be seen as being part of a bigger system. What impact are they having on the community or culture in which they work?
2. Identity/Mission
Who are they as an individual? What role do they play in achieving their purpose? How do they think of themselves?
3. Beliefs & Values
Why do they do what they do? What do they believe in?
4. Capabilities/Strategies
How do they get things done? What are their most useful capabilities, skills, strategies?
5. Behaviours
What are their behaviours? How do they go about achieving things?
6. Environment
Where, how and with whom do they demonstrate these behaviours? What are the external influences that play a part in what they do?
I hope you can see that all these logical levels play a part in how you work and succeed and are essential elements in the success of the people you want to model and reproduce in terms of their purpose, identity, beliefs, strategies, behaviours and the environment in which they work.
My interview with Alastair this week is in an MP3 file you can listen to at the end of the post. These were the topics we discussed:
HOW DID YOU DISCOVER NLP?
- 18 months ago I stumbled over it thanks to my coaches and mentors
- It acted as a gentle pointer to make a transformation in my life
WHAT HAVE BEEN THE MAJOR IMPACTS IN YOUR LIFE?
- I understand myself better
- I have more structure and rationale
- I know who I am
- I understand how I function with others better
- I was on the conventional treadmill of job, family, house
- NLP allows you to tune into yourself at a deep level
- Deeply transformational
- I don’t preach to others
HOW DOES NLP FIT WTH MARKETING?
- I think if only business could see how much it could gain by learning more about NLP
- Influence in a positive way
- The map is not the territory
- Everyone perceives things differently
- People respond in different ways
- Visually, through auditory stimuli or by emotion and touch
- NLP can be used to improve communication with a target audience
- Integrity is always fundamental to me
- NLP can be used to manipulate but that is not in the spirit of true NLP
HOW DO YOU LEARN BEST?
- With new concepts I learn by listening to experts
- I discuss and evolve a structure to apply the concepts that works for me
- I consolidate new skills by reading
- I learn about skills by experience
- In a safe environment
- I look for ways to improve
HOW HAS YOUR ATTITUDE TO COACHING CHANGED?
- Something I enjoy doing
- It feeds a need in me
- It is an enjoyable place to be
- I like to help someone
- I have found that NLP terminology resonates in a coaching context
- Coaching is a powerful way to work
- I help people find the resources in themselves
- A quick fix and walk away does not give a solution
WHAT ARE YOUR STRENGTHS?
- I am naturally well organized
- I am a finisher
- I accept accountability for things
- I have fun which is strength for me
WHO DO YOU RESPECT?
- I learned a lot from Ian McDermott
- I use what I have learned from people I have never met
- They may or may not be in my life
WHAT ARE YOUR GOALS?
- Currently I am working with an IT startup
- We will acquire IT services companies
- Combine with an India based development centre
- We will generate value
- I am working with people I have known for 15 years
- We will achieve a public identity
- I have coaching goals to build a sustainable business
- I want to build a track record
- I will develop training materials
WHAT KEEPS YOU AWAKE AT NIGHT?
- I am not a worrier
- I sleep soundly
- I find excitement makes it hard to switch off
- I write things down in the middle of the night
WHERE IS NLP GOING?
- It will become more consolidated
- Move more into the health area
- It will become more standardized and widely recognized
- NLP is a combination of lots of things that evolve and adapt with time
You can listen to my interview with Alastair by clicking here and I hope you can see that he is a man of great integrity and purpose. For him NLP has brought about a change in his life which has answered many questions. His coaching will be an important part of the success of my blog and if you feel he can help you please contact Alastair using this link.
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Next week we will take a look at how establishing rapport with a client is an important step towards influencing their decision making. Please use the RSS link to make sure you are able to read it as soon as it is posted.
Your 6 logical levels towards making NLP a winner in marketing can make a significant impact in the way you learn about your performance in business.
Tags: alstair kidd · logical levels · Modelling · nlp2 Comments
2 responses so far ↓
Cindy asked me a very interesting question I want to share with you now. She asked how it is possible to use the logical levels when the clients are anonymous to you and you never meet them.
I discussed this with Alastair who suggests you think about the logical levels as what your customers will want from your product. For example what impact is your product or service having on the community or how does it fit in with the beliefs your clients may have.
This approach uses what you may have found out about your customers in marketing before you launch your product. So instead of using the levels to look at a person, think about the effects your product or service will have on the people that buy and use it.
I hope that helps
Hi John,
good to see the logic levels spelled out so clearly. NLP is a fascinating area and way of studying behavior and what makes people tick