Jamie Smart Real World NLP & Hypnotic Language Master talks to us today about his business and beliefs. Jamie was born in UK and grew up in Canada, starting his working life in the IT industry as a programmer. He then moved on to project management working on multi million contracts. He now works exclusively in NLP through his company Salad Ltd and Jamie Smart’s Real World NLP & Hypnosis Blog, living with his 2 daughters in Leicestershire UK.
When did you first get involved with being an entrepreneur, marketer, NLPer?
- Started Salad Jan 2003
- Knew about NLP since 90’s
- Interested in influence
- Wrote newsletter as a start
What drives you on each day?
- Exploration and excitement
- Love NLP, sharing
- I was not passionate about my work
- Drawn to NLP
- Inspired to do it
- Read an article and bought a book
- Loved the ideas
- Using metaphors is a passion
- Trained to do more and use it better
- I wanted to do something I loved
- Learning about business drive me on each day
What are your strengths? What are you best at?
- A willingness to explore and follow my heart
- I did a 3 day training course in 1998 in NLP
- Quit my job
- Had some contracting work to take me through
- I was always good with language and words
- Believed in the power of language
- I am good at innovation
How do you learn best?
- I use all ways of learning, visual, auditory, and feeling/kinaesthetic
- Learning in life uses all ways
- Learning a martial art is kinaesthetic
- More sensory systems involved makes it more powerful
- Depends on context as to which is best
- Learn guitar is primarily auditory learning
- Fingers plucking strings is kinaesthetic learning
- Feeling the rhythm
- All senses involved
- Joined up thinking
How has your attitude to business changed over the last 2 years?
- When I first started developing my business I read a lot
- I thought you had to have a vision and a plan to follow
- I was really hung up on planning before action
- Now I know you learn by taking action rather than sitting thinking
- You find out what happens
- Doing something to see what happens involves your unconscious in the process
- You learn more quickly
- Always action oriented
How has the internet changed marketing over the last 2 years?
- All my marketing is done using the internet
- Social networking presents new opportunities
- People are overwhelmed and suffer interruptions from all angles
- Developing relationships most important
- Clients need to develop trust before spending money with you
How do you see hypnotic language and NLP working in marketing?
- Marketing is very language-based to communicate benefits
- It is powerful because it makes people think carefully about words
- Before yo do something you must first imagine it happening
- Hypnotic language allows this to happen
- This makes you feel excited
- You find connection with important things
- Hypnotic language is good for enhancing marketing message
- Powerful marketing structure still needed with good headline and benefits
Who are your influencers and heroes?
- Seth Godin big influence ahead of the pack in thinking, understanding
- Robert Cialdini Persuasion
- Ted Nicholas spent millions testing words
- Richard Bandler
- Christina Hall
- James Lavers NLP and marketing
- Milton Erickson linguistic models
What keeps you awake at night about your business?
- Nothing usually
- All kinds of things could be done better
- I don’t lie awake thinking about it
How did you set about marketing Salad?
- I thought about what is a chunk that can be digested easily and sent out
- Wrote an NLP Tip
- How to get what you want
- Sent to all my addresses
- Told people I would send another tip next week
- Extended mail list to include blog, Youtube
- Started a subscription site
- MyNLP Resources,.com delivers videos articles, information
- Salad has Premium priced products but this way everyone can sign up at low cost
Where do you see site going over the next 12 months?
- Reach more and more users
- Have big names posting materials
- Building community
- Developing new products
- 2008 will be very exciting
If there was 1 piece of advice you could give in marketing what would it be?
- Keep learning
- I started knowing nothing
- Investing in education and learning is essential
- You must try out new things
Thanks Jamie for a terrific interview and I really look forward to seeing how Salad progresses in the future.
Next week we will make a start on the very important subject of direct response copywriting, which talks about the way we write advertising and promotional materials to influence the way clients think about our products. To help us in this subject I have invited Louis Burns, an experienced NLP copywriter, to write a guest post.
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To listen to my 20 minute interview with Jamie click on this link. I believe that Jamie has a lot to teach us and is a master in his field and you can visit www.saladltd.co.uk to have a look at Jamie’s products. Jamie Smart Real World NLP & Hypnotic Language Master.
Tags: hypnotic language · Jamie Smart · nlp3 Comments
3 responses so far ↓
John, great interview. I think the best advice he gave was to jump into action, not spend too much time planning.
Nice summary of lessons from Jamie. I own all 3 of his decks of cards (NLP coaching, Ericksonian Patterns and Influence). They are fantastic. Highly recommend them to anyone. Can’t seem to get Zebu cards anymore so there must be a decent market for these.
Great interview with Jamie, whose videos I have seen. Are you familiar with Harlan Kilstein’s “Physiology of Excellence” and do you recommend it?