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Yaro is truly a Marketer & Blogmaster Extraordinaire. He was born in Brisbane in 1979 and gained a degree at the University of Queensland. He started his first business in offering essay writing and thesis editing to students and later began offering web hosting. The Entrepreneurs Journey blog began in 2004 and the Blog Mastermind mentoring course began in 2007.

Yaro did not enjoy high school and never wanted to have a job. He valued his independence and wanted to work for himself. His need to be an entrepreneur has been with him from his early years.

The following bullet points give you a flavour of what we covered in our interview and please listen to the mp3 file at the end of the post.

GOALS

• Independence
• Freedom
• Do what you want to do
• Not having a ceiling on income
• Fellow workers hit ceilings
• Creativity
• Yaro has never been a painter
• He certainly has become a writer
• Starting business that can become a living entity
• Something that can exist without you being there
• You can get up when you want to

STRENGTHS

• Surprised himself with what he could achieve
• Able to write good content
• Very gopod at taking action
• Limiting beliefs dropped away with experience

VALUES IN LIFE

• Freedom
• Integrity honesty in the way of making money
• Need to interact with people
• Do no harm like Google
• Minimalise negative impact
• Has a struggle with marketing language
• Some people see sales copy as lying
• Try not to be deceitful

WAYS TO LEARN BEST

• Experience is the best
• A big reader
• Following the example of others
• Watching product launches
• Receiving emails
• Reading sales pages
• Applying the same priciples his business
• Do it yourself way of achieving things

CONTACTS

• Talks frequently with local group
• Most business contacts in USA
• No struggle for role models
• Taking part in conferences
• Coach Rich Schefren
• Follow those who walk before you
• Because of blogging it has all happened
• They got to know him first through his blog

ATTITUDE TO BUSINESS

• Always changing
• Inner struggle
• What I am doing and enjoying to make money
• Lot of temptation from other products and services on offer
• Tempted to jump ship because of money
• Constantly learning where satisfaction comes from
• Money grows anyway from a good product
• Be realistic
• Growing confidence in potential & capability
• Exponential growth in people I know

MAIN INFLUENCES GURUS & HEROES

• Many people he admires from business point of view
• Replicating what they do
• He has no heroes
• They just do what they do
• In a levelled sense we are all equal
• He does not put anyone on a pedestal
• Business mentors Rich Schefren Mike Filsaime Jeff Walker
• Surrounded by their work
• No different to you or me
• Much more heroism in other humanitarian fields

WHAT KEEPS YOU AWAKE AT NIGHT?

• Every product launch
• Deadlines
• Self doubt about current work
• Negative and discouraging feedback
• Seeing someone else doing something better
• End up with a spiral down of thoughts
• Has not happened in a while
• Certain events cause stress
• Recently sold essay business
• Buying a house
• Buying a car
• Kept up at night to coordinate
• Blog Mastermind was a big learning experience
• Some things not expected
• Did not know if anyone would join
• Blogging world interaction is important and keeps me happy
• Has found many rewards which helps self doubt

WHAT WOULD YOU HAVE DONE DIFFERENTLY?

• Still do too much alone
• Lucky I have always been self employed
• His day should not be filled with things to do
• Every little aspect had to be handled
• Still does most of it
• Darren Rowse of Problogger spends 12 hour day on 3 blogs
• He has never been like that
• He prefers 3 hr or 2×2hr blasts each day
• Everything much better now with a new house
• Learning what students react to
• Can provide too much and can’t keep up so he must concentrate on core issues

WHERE WILL YARO STARAK BE IN 12 MTHS TIME?

• Not much different
• Settled Blog Mastermind course
• More systematised working through others
• Couple of other products within 12 mths
• He will travel overseas
• Attend more conferences
• More communication with peers
• Toronto/USA/Europe/Café trips

WHERE WILL MARKETING BE IN 12 MTHS?

• Continuation of current trends
• Huge growth in Social Networking
• Google trends indicate increase in blogging and Social Networking search phrases
• Face book has exploded and will continue to grow
• Bloggers are becoming thought leaders
• The level of preeminence of bloggers will command attention
• Blog Blueprint indications
• Growth in the art of Conversation

ADVICE TO A MARKETER

• Start a blog
• Use Adwords and research keywords

Please listen to Yaro’s interview on this page. I hope you can see how modelling uncovers the way a successful entrepreneur and marketer works and helps you work towards a set of actions and attitudes that will make your marketing more successful.

You can find out more about the Blog Mastermind mentoring course and learn all you need to know about setting up a blog, marketing it and making it produce an income. I hope you can see now that Yaro is a Marketer & Blogmaster Extraordinaire!

Tags:   blog mastermind · blogmaster · marketer · values · yaro starak2 Comments