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Now we have taken 12 More Steps Towards Brilliance In Marketing along the way with NLP. The journey has taken us along a number of different roads and now we can see the way the techniques start to fit together. This is a review of the work we have done with a number of leading NLP masters and marketing gurus as we make our way towards brilliance in our campaigns.

Jamie Smart Real World NLP & Hypnotic Language Master

This post was my interview with Jamie Smart. Jamie’s site www.salad.co.uk is a treasure chest of information and resources about NLP and hypnotic language. He tells us about his world and how he loves to use his whole life to learn new things. He talks about how he started in business and where he wants to take his company in the future.

NLP Copywriting Magician Speaks Out!

Louis Burns writes a guest post where he gives us an introduction to NLP copywriting, talking about how the copywriter makes his craft and the ways copy can be written to influence the reader towards a specific outcome. He talks about pacing and leading and use of pre-suppositions and talks about the elegance of a well-crafted piece of copy.

Words That Burst On To The Page And Make Sales

Now we spend some time analysing the elements needed to write an interesting article of sales copy, covering the headline, structure and benefits needed to get a complete piece of work. The length of the copy is discussed and the way offers and promises can be made effectively.

Win More Orders From the Heart With Emotional Intelligence

Emotional Intelligence is an important feature of successful people and in this guest post by Susan Dunn, we hear about the mastery and mystery of life and how understanding of emotions can be much more important than knowing facts and figures.

Making EQ Your Success Factor In Marketing

Learning about our client’s agenda in buying our product and we can serve his or her needs in what we sell, will move us closer to the sale. We talk about the competencies involved in Emotional Intelligence and learn what each one means.

Testing Can Be The Best Winning SuperHighway In Marketing

It is always a good idea to use testing and so often something we never get round to doing. Using split and multivariate testing tells us what works well and what works even better. When you have a new marketing campaign, a new product or a new service, the first thing you should do is testing.

Moving Towards Values That Will Market More Product

This guest post by Rintu Basu of The NLP Company tells us about the values of our clients and how they are an important factor in the decision making process. We are told how NLP can be used to build rapport and make our marketing more effective.

Harlan Kilstein Says NLP Is Dead

In this interview Harlan Kilstein, copywriting guru makes some controversial statements about how he sees NLP in the 21st century and how we can move forward. He tells us who he thinks are the leaders and how he has worked with the founders of NLP.

Ari Galper Gets Hit With Bait & Switch

In this post Ari Galper tells us about a recent experience he had with an aggressive salesman and how he was subjected to a sales technique called Bait & Switch, which is often used as part of the old style of selling which has been superceded by what Ari teaches.

6 Simple Ways Viral Marketing Can Work Wonders For You

In this post we hear from Ralph Wilson on how to build a viral marketing campaign. He details 6 simple ways to do this and by using them with what we have learned about NLP over the last 6 months we can make a campaign work wonders.

Medici Magic In Making Intersections And Opportunities

Frans Johansson’s book The Medici Effect tells us of the surprising and unique interactions we are now seeing as different interests and fields of expertise intersect with each other. For a businessman this can mean a new product, service, way of working, selling, marketing. It can be the way to solve problems, find new solutions and take on new challenges.

The Art Of Changing Meaning To Make More Successful Sales

Reframing is a powerful NLP technique that can be used to change the way a client sees your product or service. By using reframing you can alter perceptions and beliefs about your product so that they become more positive and useful in making your sales more successful.

Old Tricks For New Dogs Makes NLP Copywriting Real

Jon McCulloch is a marketer and NLP master who makes no apologies for the way he thinks about the peddlers of overnight success. He make us understand how circular reasoning and fraudulent claims are often a part of products sold today.

Next week I have a guest post from Priscilla Palmer, a personal development expert, who helps us understand how we can be our best. The RSS Feed is the best way to keep up to date.

The first 15 steps towards brilliant marketing plus NLP was the review of the first 3 months on my blog. We have come along way together over the last 6 months and I hope you have found this review useful to remind and perhaps introduce you to ways we have made 12 More Steps Towards Brilliance In Marketing.

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