Words that burst out on the page and make sales are what you want from your copywriting. Last week we heard from Louis Burns about NLP being used in direct response marketing and now we will look in more detail about how the copy is written.
Copywriting is an essential part of marketing on and offline. [...]
Words That Burst On To The Page And Make Sales
January 17th, 2008 4 Comments
Tags: Communication · copy · Copywriting · glyphius · headline · Influence
6 Ways to Make Influence More Effective in Closing Deals
November 22nd, 2007 3 Comments
6 ways to make influence more effective in closing deals is what looking at Robert Cialdini’s work will deliver. Using these principles you can become an expert in influence and persuasion. Pardon my interpretation in using Jane Austen, who wrote the novel Persuasion, in the photo. Cialdini lists six basic social and psychological [...]
Tags: cialdini · Influence · persuasion · reciprocity · Robert Cialdini












